About Me

Hello, my name is Elodie. Graduated from a Master in Digital Marketing and E-Business, I am currently working as a digital marketing expert for the Disneyland Paris merchandising department. In charge of E-commerce (shopDisney) development.
For 5 years I have specialized in digital technology (which is why I call myself a Digital Native - or you could say the Digital Native) specializing in many aspects of digital technology including digital marketing strategy, SEO, Social Media, Web Design, HTLM/CSS, Analytics, CMS, and more. This gives me a 360 view of digital projects.
Globetrotter, fashion addict, I enjoy meeting new people & I'm in love with Strabucks, San Francisco and Netflix!
One day I will build my own company, stay tuned!

Contact Details

Elodie Marie Duffau
Bordeaux 3000
FRANCE
elodie.duffau@gmail.com

French Resume

Education

Disney International Program

Disney University, Walt Disney World, FLORIDA• September 2016

Cultural Representative Program was an opportunity to work and learn from one of the world's leading entertainment companies.
Worked at EPCOT, the biggest Paul Bocuse's restaurant.
Courses : Marketing & Sales, Disney Heritage, and career development.

Master of Science in International Business Management

INSEEC MSc &MBA • June 2017

Courses : International marketing, business law, relations and geopolitcs, negociation, market research, supply chain management,... 100% program in english.
Plus ; I'm part of the student rep during events.

Bachelor in Web Business

ESCEN, Ecole de Commerce et d'Economie Numérique• June 2015

Marketing and Business side of news technologies. Relevant modules Webmarketing, E-commerce, SEO, Management, Webdesign. Studied abroad 2 months/year: San Francisco, Montreal.
Plus ; I was part of the Ambassador of the school. I was the student class rep. And I was the president of the student association in my Junior year.

Work

Marketing digital specialist - Merchandising & shopDisney

Disneyland Paris • 2018 - now

• Identification of products potential in synergy with parks content (seasons, events,..) & targets (family, milanais, fans..) to put on the online shop.
• Elaboration of a marketing plan (including different departments; social media, inside communication, press release).
• Coordination of the editorial line.
• Analyse of the KPI results (sells & marketing actions).
• Creation of agency's brief for content visuals.
• Participation in the Merchandise innovation development projets.
• Contribution to the strategy presentation for EPSI direction.

Part of the Disney Parks, Experiences and Products Business segment.

Product Communication & Digital Marketing

Disneyland Paris• 2017 - 2018

• Elaboration of the Merchandising communication plan.
• Social Media animation (Facebook, Instagram, ...).
• Organisation of merchandise event to promote products releases.
• Collaboration with different Disneyland Paris department to cross-promotion products (communication internal, Press, fans supports).
• Product placement with people and influenceurs.
• Monitoring and analyse of past and future communications.
• Contribution to the strategy presentation for the direction.

Marketing Assistant

Banana Moon • 5 months 2016

• Development of marketing campaign through the press agency.
• Development of a digital strategy (contest, animation plan,... )
• Content for bananamoon.com
• Management of Social Media and Blog.
• Organization and management of photoshoots, and Fashion Show.
• Press and blogguers relation

Web Marketing Assistant

News Republic • 4 months 2015

News Republic is a worldwide mobile application about News.
• Worked alongside the marketing team creating Social Media campains.
• Animated the application with surveys and push notifications.
• Managed the E-CRM by answering to emails, and google play comments.
• Managed also Appy Geek and Appy Gamer applications in autonomy.

Assistant in Digital communication and Marketing

City Hall of Bordeaux• 1 month - 2014

Worked for the “Digital Week” special event “Night of innovation”. • Contributed to the Facebook feeds.by answering to emails, and google play comments.
• Published interviews on the blog of the event.by answering to emails, and google play comments.
• Event ; supported the organisation and direct Social Media cover.

Head of Web Operation

Clipvakanties• 4 months - 2014

• Made promotion’s videos, designed leaflett.
• Created wordpress web site.
• Developed the french leader’s recrutement.

Skills

Technicals & personal skills; I have a huge different skills in web business (from SEO, to web developpement, social media,..) I also have the ability to adapt myself to every situation, and I'm confident in front of an audience. Thanks for all the summer camps I have managed I developed social skills

  • Social Media
  • Photoshop/Illustrator/Indesign
  • Google Analytics
  • Wordpress
  • HTML/CSS

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Follow my adventure

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Testimonials

  • As an EF Ambassador and active member of the EF Alumni Club, Elodie shared and organized her busy student schedule while promoting EF with different actions: infomeetings, fairs, videos, flyering, street marketing, and actions in school. Elodie is really creative and has a true entrepreneurial spirit..

    Laetitia PALAU, Marketing Event at EF Education First

  • Elodie is one of the most enthusiastic person I've ever met! She's truely hardworker and always find the way to achieve her goals! If you have a doubt about giving her her chance, then go for it, you won't regret it :)

    Adriano, class mate at ESCEN Web Business School

Get In Touch.

Have a new project? Want a website? Want to create you the perfect E-reputation? Need some help with marketing? Have a coffee? Let's get in touch !

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